US-based fast food chain Dairy Queen has re-entered Taiwan and opened its first store in Vietnam.
Its Taiwan partner, Jolly Brands, has opened a Dairy Queen location in the Tianmu neighbourhood of Taipei. The company plan to open 45 stores throughout the country within the next five years.
In Vietnam, Dairy Queen has signed a multi-unit deal with QSR Vietnam Trading One Member Company to open its first store in Ho Chi Minh City. The store is located in Nguyen Thi Minh Khai in a part of the downtown area popular with Asian expats and local students. The plan is to develop a network of 60 stores within five years.
“We certainly look forward to delivering the Dairy Queen experience and innovative menu items to our fans in those countries as we continue to expand our global presence,” said Jean Champagne, COO, international, Dairy Queen.
Dairy Queen has more than 6400 locations worldwide.