Italian designer brand Brunello Cucinelli has partnered with Premiere Opportunities Group to expand in Asia.

Brunello Cucinelli currently has directly operated stores in Milan, Paris, New York, Miami, Madrid, Capri, and Saint Moritz and franchised boutiques in London, Tokyo, Moscow, Saint Petersburg, Sylt, Cortina, and Saint Tropez.

“SE Asia and mainland China are both extremely fashion conscious people who demand the best, have the buying power and willing to spend it when they want something. The Brunello Cuccinelli Line is exactly the type of “uber fashion” that the upscale buyer in these markets are looking for in our opinion,” said Premiere Opportunities Group chairman Chris Giordano.

Brunello Cucinelli joins Premiere’s portfolio of represented brands which includes Jones NY, Kiton and Cabe Studio, also set for expansion this year.

Premiere says it targets to end 2014 with six to 10 major brands under its portfolio.