Chinese consumers are now the most avid online and smartphone shoppers in Asia Pacific, according to a new study by MasterCard.

Two-thirds of Asia Pacific consumers go online to shop, with nearly 100 per cent of respondents from China indicating they made at least one online purchase in the past three months.

South Korean and Australian consumers are also passionate about shopping on the net with 97 per cent and 90 per cent of respondents having made at least one purchase online, respectively.

The study also show a spike in the number of Indian respondents who use the internet for shopping from 53.1 per cent in 2012 to 80 per cent in 2013.

The ubiquity of internet-enabled mobile phones has many savvy shoppers in China (59.4 per cent), Thailand (51.2 per cent), Korea (47.6 per cent), India (47.1 per cent) and Indonesia (46.7 per cent) shopping via their smartphones.

In terms of growth rates, top markets for mobile shopping include Taiwan (up by 17 per cent since 2012), India (up by 16.8 per cent) and the Philippines (up by 11.4 per cent) who are proving to be keen adopters.

On the other hand, consumers from New Zealand (15 per cent), Japan (22.9 per cent) and Australia (24.8 per cent) show the lowest intent to purchase using their smartphones.