Reebonz takes over Clout Shoppe

Luxury online goods retailer Reebonz will take over SingPost’s e-commerce retail business Clout Shoppe.

The National Post of Singapore launched Clout Shoppe back in 2011 as an Internet shopping mall for luxury goods.

The postal company said it now wants to focus its resources on driving service quality and enabling the growth of e-commerce in Singapore and Southeast Asia.

While taking SingPost’s role out of the front-end of the Clout Shoppe retail business, the move also opens the door for SingPost to secure more e-fulfillment and logistics business from Reebonz, which specialises in the online retail of designer brands, but also has five physical stores in Singapore, Kuala Lumpur, Bangkok and Sydney.

Dr Wolfgang Baier, SingPost CEO, said by collaborating with Reebonz, his company could continue to drive e-commerce growth and demand for SingPost’s e-commerce logistics services.

“Working with Singapore’s market leader in online luxury goods, Reebonz, allows us to focus on helping businesses grow online both in Singapore and in the region, tapping on our full suite of e-commerce logistics solutions covering the four key areas of transportation, warehousing, delivery and returns and web solutions,” he said.

“More than 300 customers have come on board including global names such as adidas, Canon, Philips and Toshiba via our monobrand sites like We will continue to offer ‘concierge’ services through vPost as well as our marketplace.”

Reebonz was launched in March 2009 by three entrepreneurs with the idea of selling luxury goods through invite-only flash sales – sales events that typically last two to three days. The company now has offices across the Asia Pacific region, including in Malaysia, Indonesia, China, Taiwan, Hong Kong, Thailand, Australia and South Korea. Since 2012, the company also runs an online marketplace for buyers and sellers to trade secondhand designer goods, Reebonz Vintage.

Samuel Lim, the Reebonz CEO and co-founder, said adding the website would provide another channel for his company’s online offerings.

He said: “We look forward to strengthening our market leadership with strategic consolidation opportunities. We also look forward to working with SingPost who will not only continue to support Clout Shoppe but also explore areas of strategic partnerships in areas of e-fulfilment and logistics.”

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