Swiss chocolatier Lindt has made its Southeast Asian retail debut with a standalone store at Malaysia’s The Exchange TRX, in partnership with retail group Valiram.
Located in Kuala Lumpur’s financial and lifestyle district, the flagship features a dedicated Lindor ‘Pick & Mix’ station offering 19 varieties, including store-exclusive flavours.
The product range covers the brand’s Excellence dark chocolate series, Extra Creamy milk range, and new Wafers line. Alongside standard packaged goods, the store offers in-store soft serve, seasonal Christmas collections, and customised gifting services.
“Opening our very first Lindt store in Malaysia marks an important milestone for us, and it is only the beginning of our journey in this market,” said Adalbert Lechner, group CEO, Lindt & Sprüngli.
“We want to enchant the consumers of Malaysia with chocolate and create a space where people can experience the world of Lindt, our Swiss heritage and the craftsmanship of our Master Chocolatiers.”
The launch marks the initial phase of a broader retail rollout across the capital, with two additional locations slated to open next month at Merdeka 118 and Mid Valley Megamall.
- Further reading: Lindt opens first store in India.
