Chinese online retailer JD.com plans to integrate online and offline retail on a new e-commerce platform.
The B2C retailer is teaming up with 11,000 physical convenience stores to leverage the shopping experience. Partner stores can set up online stores on the JD.com website and customers can collect the products they purchased online from physical stores.
“The collaboration aims to combine JD’s online strength, such as its large pool of online customers, with convenience stores’ offline advantages in service and warehousing,” said Shen Haoyu, COO of JD.
“Rather than competing, online businesses and offline businesses complement each other. There are many offline retailers such as shopping malls and supermarkets we want to cooperate with. The reason we have chosen to team up with convenience stores first is that they are more close to customers because most of them are located in residential communities,” he said.
JD.com is set for a $1.5 billion US IPO. It also recently partnered with Internet company Tencent to extend its presence in the fast-growing physical goods e-commerce market.