LivingSocial divests SE Asia businesses

Online marketplace LivingSocial has sold its Southeast Asian businesses.

The buyer, iBuy Group, has acquired Ensogo Holdings and its subsidiaries for $18.5 million in cash including assumed liabilities. Ensogo and its subsidiaries include all of LivingSocial’s business operations in Thailand, Malaysia, Indonesia, and the Philippines.

“This deal furthers LivingSocial’s strategy of reinvesting and focusing on its strategic growth plan,” the company said.

“Our businesses have shown significant growth in the emerging e-commerce markets of Thailand, Malaysia, Indonesia and the Philippines. However, we believe that both LivingSocial and our businesses in Southeast Asia would be better served separately, so we began the process of finding a complementary organisation,” said John Bax, CFO of LivingSocial.

“This sale will help us further our innovation investment, product development, and marketing in the US and other regions in which we operate to best serve our merchant partners and consumers.”

In 2013, LivingSocial announced a strategic refocusing to offer increased flexibility for merchants and a greater depth of selection for consumers. LivingSocial evolved its core platform beyond daily deals and is making additional investments in product development and enhanced marketing capabilities.

In November 2013, LivingSocial also sold its Korean-based Ticket Monster business for $260 million in cash and stock to Groupon.

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