Mobile technology products retailer Radioshack has opened two new concept stores in China and Malaysia.
Working with joint venture partner First Honest Enterprises, RadioShack opened its first concept store in China at Huacao Town, Shanghai.
A few days later, RadioShack and franchise partner Berjaya Retail Berhad relaunched a renovated existing store at Mid Valley Megamall in Kuala Lumpur, Malaysia.
RadioShack plans to open at least 15 new stores over the next year in key markets throughout Asia.
RadioShack has an existing long-term master franchise agreement with Berjaya RadioShack Sdn Bhd, a subsidiary of Malaysian retailing conglomerate Berjaya Retail Berhad, which calls for Berjaya to expand the electronics chain across 10 countries in Southeast Asia over the next 10 years.
“International expansion remains a growth opportunity for RadioShack, and we are excited to continue to introduce our reinvigorated, interactive store experience to consumers in Malaysia and China,” said Radioshack CEO Joe Magnacca.
“Our expansion will take us into both emerging and established tech markets abroad, and we believe this new store environment, combined with our knowledgeable, collaborative store associates, will allow RadioShack to become a destination for the expanding technology needs in these international markets.”
The two new stores represent the second and third international concept stores for the brand, following the November 2013 debut of its international concept store in Bangsar, Kuala Lumpur.
