Hong Kong-based investment group China Haidian continuous to invest in Swiss watch brands, acquiring 100 per cent of shares in The Dreyfuss Group.

The Dreyfuss Group is a family run international Swiss watch business, comprising the Rotary, Dreyfuss & Co and J&T Windmills brands.

In addition to its leading position in the UK mid-price watch market, in recent years, The Dreyfuss Group has successfully implemented a strategy of international growth as it has expanded its brand presence into over 45 countries. The group’s international business encompasses the Far East, including Hong Kong and China, as well as the Middle East, through a mix of regional retailers and third party distributors.

This acquisition by China Haidian, which already owns Corum and Eterna in Switzerland, as well as two of the top four watch brands in China, provides a first-class strategic fit with The Dreyfuss Group, the company says.

Following the acquisition, The Dreyfuss Group management team, including executive chairman Robert Dreyfuss, will remain with the business to oversee the next stage of growth and to build on the strong results recently achieved.

“This transaction marks the beginning of an exciting new chapter in the group’s long history. Our new owners recognise, respect and share the same family values that have underpinned our success to date and together we will ensure that my great-grandfather’s legacy lives on,” said Robert Dreyfuss, executive chairman of The Dreyfuss Group.