Swedish fashion brand 5Preview has debuted in the Hong Kong market, in the Wan Chai district.

The store features rendered walls with textured grey cement and fixtures created from simplistic stainless steel beams. The floor is paved with white marble.

“The Hong Kong flagship store shall mark 5Preview’s kick-off for many more flagship stores in major cities around the world,” it says.

Established in 2008 in Rome, 5Preview offers womenswear, menswear, childrenswear and accessories which “encapsulates a minimalistic visual approach to design”. It is currently headquartered in Stockholm and sells to over 50 countries worldwide.