Whisky maker The Macallan has opened its first dedicated store in Asia – at Hong Kong International Airport.

Located at the airport’s Terminal 1, the store showcases its special editions like the 1824 Collection, The Macallan Fine & Rare with Whisky Companion, M Decanter and the Masters of Photography series.

“The Macallan shop at Hong Kong airport follows the success of the out-of-store display in Taipei Taoyuan International Airport last year which raised the brand’s profile among millions of travelling consumers,” says Ryan Hill, regional director Asia travel retail at Edrington, which owns The Macallan.

“The stunning design of the new store allows us to strengthen the luxury cues of the brand and to engage and recruit new single malt consumers.”