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Van Heusen enters Korea

American clothing company PVH Corp has partnered with TS Commerce Corporation to take the Van Heusen brand into Korea.

TS Commerce has given the rights to manufacture, sell, distribute and promote Van Heusen products which include men’s dress and sport shirts, neckwear, knit shirts, suits and suit separates, pants, underwear, leather belts, wallets, cuff links, tie bars, socks, headwear, bags and shoes.

The company will open and operate free-standing Van Heusen stores in Korea, and has the rights to distribute Van Heusen products through shops-in-shops, specialty stores, department stores, retail outlets and online.

“We believe that our classic American heritage will resonate well with the Korean consumer,” said Ken Wyse, president of licensing for PVH Corp.

“We believe that TS Commerce Corporation will be an excellent partner for us, given their extensive experience in the dress apparel industry, understanding of the Korean marketplace and strong relationships across the largest department stores in the region.”

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