Crystal jewellery and accessories maker Swarovski plans to double its store network in India over the next five years.

Its five-year capex plan stands at 10 million euro ($13.6 million).

“We have very loyal customers in India; so the idea is to be more visible, increase supply of our products and serve the customers better,” said Francis Belin, senior VP for Swarovski consumer goods business in Asia Pacific region.

The company has a current network of 41 stores in India.

It has applied to Foreign Investment Promotion Board to wholly own and better control its operation in the country.