H&M’s sister brand Cos is to open a Japan flagship this winter.

Cos, an upscale brand of Swedish retailer H&M Group, will open a flagship store in Tokyo to cater to sophisticated taste of Japanese.

“Tokyo is a vibrant and exciting city, and we feel that the district of Aoyama is an ideal setting for the first Cos store,” said Marie Honda, overall brand responsible at Cos.

“Japanese fashion and culture has been, and continues to be, a huge inspiration to all of us at Cos. Launching the Cos brand in Japan is an integral part of our expansion plan for East Asia.”