Baskin-Robbins makes Philippine comeback
Ice cream and frozen dessert franchise Baskin-Robbins has returned into the Philippines through a new partner – IceDream.
The partners opened their first outlet at the Bonifacio Global City in Taguig City, challenging rivals such as Morelli’s, Swensen’s and Cold Stone Creamery.
The outlet is the first of the 50 locations planned for the Philippines over the next five years, with an initial focus on the Greater Manila area.
Its selection of 31 flavors includes Pralines ‘n Cream, Mint Chocolate Chip and Very Berry Strawberry.
John Varghese, VP for international, Dunkin’ Brands, owner of Baskin-Robbins, expressed his bullish outlook for the Philippine market.
“Today when we look at the way the Philippines is growing, the way the economy is growing, the economic prosperity – everybody’s growing, so we thought it was the right time to come back and more importantly work with a partner that we believe is the right partner,” he said.
Philippines joins Baskin-Robbins’ footprint in Southeast Asia including Indonesia, Malaysia, Thailand and Vietnam.