Esquires heads for Indonesia

Cooks Global Foods and its contracted partners are to introduce the coffee chain Esquires Coffee to Indonesia.

New Zealand-listed Cooks has after six months of negotiation finalised terms on a master franchise agreement that will see a minimum of 40 Esquires outlets open in the world’s most populous Muslim majority nation over a number of years.

Cooks executive director of business development Stuart Deeks says Starbucks, Coffee Bean & Tea Leaf and Gloria Jean’s have created a burgeoning new industry in Indonesia, however, the market presents an exciting opportunity for a new clearly differentiated brand such as Esquires.

The company says Indonesia perfectly complements agreements it has signed in Saudi Arabia, UAE, Bahrain, Kuwait, Qatar and Oman.

The Esquires business was founded by Stuart Deeks and his brother Lewis in New Zealand before selling the local rights to Australian company Retail Food Group (RFG) in 2010. They are both directors of Cooks and are together the company’s largest shareholder.

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