Korean fashion retail group E-Land is expanding into Taiwan, with the first store slated to open at Taipei 101 this week.

A second flagship will open in Taipei’s eastern Xinyi shopping district next year.

It says it will invest up to NT$1 billion (US$33.4 million) to launch in Taiwan. Turnover in Taiwan is expected to hit NT$15 billion (US$500 million) by 2020.

The company ‘s Taiwan expansion is aimed at taking advantage of the local’s love for Korean fashion. It will compete with global fashion retailers like Zara, Uniqlo and Gap.