Italian brand Miu Miu continues its expansion in northern China opening its first store at the Charter Shopping Centre in Harbin City.

Designed by architect Roberto Baciocchi, the space occupies an area of 220 sqm over a single floor.

A glass façade is backed by a pale gold, perforated metal curtain and punctuated by large metal light boxes featuring the current Miu Miu print advertising campaign. An imposing black marble entrance invites visitors inside.

The interior is divided into three areas dedicated to ready-to-wear, leather goods and accessories and footwear.

Metal-framed glass display counters are placed centrally in each room ensuring product is showcased in an ‘elegant and eye-catching manner’.

A perforated metal ceiling stamped with the damask motif is contrasted with a black marble floor.