US-headquartered TV network Discovery Channel has opened its first flagship retail store in Asia Pacific.
The store is at Ocean Park in Hong Kong, a partnership between the TV network and the park business.
Besides selling merchandise and building the brand profile of Discovery Channel the concept store will entertain, educate, inspire and inform the public, the two companies explain.
Located at the Aqua City area inside Ocean Park, the store features over 200 different products from across the Discovery brands, including Discovery Channel, Discovery Expedition, Animal Planet and Discovery Kids.
Products on sale include books, apparel, outdoor gear, scientific toys, animal figurines, plush toys, Shark Week products and Discovery’s DVD programs
“Ocean Park shares the Discovery values making it the perfect fit to activate our first-ever Discovery Channel Store in Asia Pacific,” said Nicolas Bonard, SVP of Discovery consumer products.
“We could not have imagined a better partner than Ocean Park, Hong Kong’s premier educational theme park, and aim to enrich the guest experience through our product offering,” he added.
