Zara launches online in South Korea

Spanish fashion retailer Zara now offers an e-commerce service for Korean consumers.

Zara has launched an online store, www.zara.com/kr, offering shoppers the same full range of merchandise for women, men and kids found in its high street stores, with new products added twice a week.
The retailer says the website features a user-friendly shopping experience and is compatible with all web browsers in South Korea.

Items sold online are priced the same as those found in Zara’s stores and customers can choose home delivery or have their purchases sent to a store of their choice for pick up.

South Korea is a major market for the brand where it now has 39 stores in big cities such as Seoul, Busan, Daegu and Kwangju.

Its parent company Inditex operates a total of 58 stores under five of the group’s brands, including Zara, Massimo Dutti, Bershka, Pull&Bear and Stradivarius, across South Korea.

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