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US sandwich chain speeds Asia rollout

A US fast food giant is ramping up its Asian expansion – in four markets at once.

Quiznos has revealed plans for Malaysia, Taiwan, Indonesia and China – as well as the UAE.

Later this year, the company will open the world’s largest Quiznos restaurant in Indonesia. The 10,000sqft space will trade 24 hours a day, seven days a week. Quiznos will also feature its Q Café platform in the Indonesian location, serving up brewed coffee alongside toasted subs.

“Opening the world’s largest Quiznos is an accomplishment we are very proud of,” said Tan Po Lian, President, PT QuiznosIndo. “The market in Indonesia is just right for this kind of large, all-night concept and we are excited to bring Quiznos world famous toasted sandwiches to Indonesia.”

Quiznos opened its first restaurant in Malaysia on October 28 in partnership with Parkson Holdings Berhand – the first of 100 outlets planned for the country.

Next year, that partnership will enter China with plans for 1500 stores over 11 years.

“We are looking forward to paving the way for Quiznos in China,” said Tham Lih Chung, Director, AUMH. “The brand’s long standing history of international accomplishments, combined with our knowledge of the region and culture, is sure to be met with success in China.”

In August, Quiznos opened its first restaurant in Taipei’s Xinyi District at the base of Taipei 101. Master Franchisee, Trilogy/Sense-Meal International, plans to open 100 restaurants in Taiwan over the next 10 years.

Meanwhile, Quiznos recently opened its first restaurant in Abu Dhabi. Master Franchisee Royal Bun Café plans to open seven additional locations by the end of 2014 in Abu Dhabi, Dubai, RAK, Sharjah and Fujairah. The group will open 75 restaurants in Bahrain, the UAE and neighboring Oman by 2021.

The Asian push is part of a broader international development strategy to open more than 1000 restaurants in more than 40 countries by 2020 and will widen the company footprint abroad via international Master Franchisees.

“We see a tremendous opportunity for continued development and growth in international regions,” said Kenneth Cutshaw, President International of Quiznos.

Denver-based Quiznos was founded in 1981 and is now located in 50 states, more than 40 countries and one US territory.

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