International Housewares Retail has opened its first retail shop at an MTR station.

The store, the 248th IHR retail outlet in Hong Kong, will trade under the brand Japan Home Centre.

The 1100sqft store is located at the Tuen Mun Siu Hong MTR Station. It is predominantly decorated in yellow and blue, which presents a creative variation of the easily-recognised Japan Home Centre brand image.

IHR is the largest housewares retail chain in Hong Kong, Singapore and Macau.

Lau Pak Fai Peter, chairman and executive director of IH Retail, said IH Retail has great flexibility in choosing new store sites anywhere in any size.

“By tapping the MTR train network, we hope to leverage the heavy traffic in these prime locations to attract a wider range of customers and drive for further growth.

“While the economic condition in Hong Kong may be unstable from the fallout from the pro-democracy protests, to date our stores have maintained a satisfactory performance.”

More stores are planned for the MRT network.
“With more openings of our retail shops along the MTR train route, we believe the group can further benefit which should enable us to maintain stable growth and profitability in Hong Kong. We are excited about the prospects of opening more new stores in other MTR stations during the near future,” Lau said.