Alibaba’s relentless drive into China’s digital space is continuing with a new partnership with the world’s leading cloud gaming technology maker.
Ubitus has inked a deal with Alibaba’s Digital Entertainment Business Group (DEB) to launch its cloud gaming service in China which can be accessed with Alibaba subsidiary T-mall’s set–top boxes and Haier Connected TVs.
Alibaba’s DEB unveiled its Home Entertainment platform in July, joining hands with partners among leading players in gaming and digital entertainment industries. The new platform will offer online gaming, music and video streaming as well as online education services through Alibaba’s new T-mall set-top boxes based on its cloud computing capabilities.
Alibaba says its ambition is to provide “an evolutionary, all-around digital home entertainment experience to center on consumers’ living rooms”.
With the Ubitus partnership, now that platform can be used by gamers to compete against each other online ‘in the clouds’ from their very own homes.
Powered by Ubitus’ GameCloud technologies, Alibaba’s next-generation T-mall set-top boxes and connected TVs can deliver instant console gaming experiences on demand without the need for users to equip with expensive high-end computers or game consoles as prerequisites.
“Users will be amazed by the incredible console-level gaming experience, similar to that of PS4 or Xbox, streaming down via their home broadband connections from the cloud,” says Ubitus CEO Wesley Kuo.
More blockbuster game titles from leading game companies worldwide will be expected to land on Alibaba’s cloud gaming platform going forward.
“Ubitus is both honored and proud to be selected by Alibaba to peer up in the launch of its transformational cloud gaming service (platform) with our industry-leading technologies”, said Kuo. “We believe that this revolutionised service would bring wowing experience to the gamers playing on Alibaba’s new “living room” devices. People will be amazed by how effortless it is to enjoy on-demand console games without any complicated download or installation process.”
“We are devoted to provide families with great game titles, great movies, great education contents and great services,” said Liu Chunning, president of the DEB.
“The joint effort between Alibaba and Ubitus to launch cloud-gaming will bring new digital entertainment experience for home users, enrich families with more entertainment options at home, and rejuvenate the warm atmosphere for every living room in every household, as our purpose of existence has always been for the families and our ambitions are to redefine them.”
Established in 2007 and headquartered in Taipei, Taiwan, Ubitus has already built a strong penetration in the Japanese, Korean, US and Hong Kong markets. It works with leading telecom service providers, online service providers, and game makers globally to provide services to local gamers.
