Krispy Kreme will open its 100th store in Korea this week.

The global doughnut retailer’s Korea-based franchisee, Lotteria, opened the first outlet in 2004. Ten years later, the 100th store will open in Jeaonju Jeonbuk, is also the 300th store in Asia Pacific.

The Jeonju Jeonbuk store has a 3200sqft (300 sqm) footprint and includes indoor seating for 50 guests. The focal point of the store is Krispy Kreme’s ‘Doughnut Theater’ viewing area, where customers can watch the doughnuts being cooked, glazed, filled and topped in front of them anytime the ‘Hot Doughnuts Now’ sign is illuminated.

“We are proud to celebrate this joyous occasion with our partners at Lotteria,” said Dan Beem, president – international of Krispy Kreme.

Byung-Kyu Choi, executive director of Krispy Kreme Doughnut Division of Lotteria, described the partnership with Krispy Kreme as “strong”.

The new shop will offer an assortment of great tasting doughnut varieties, including Krispy Kreme’s signature Original Glazed® doughnut, and a wide range of coffees and beverages.

Beem added: “We look forward to the continued growth and success of the brand and our partners in Asia Pacific for many more years to come.”

Lotteria operates five brands: Lotteria, the burger outlets; Angel-in-us coffee, Natuur ice cream, TGIFridays and Krispy Kreme.

Krispy Kreme has more than 875 Krispy Kreme shops in more than 20 countries around the world.