Tesco has become the first retailer to launch a Google Glass enabled service with a basic version of its shopping app now available for users of the wearable device.
The Glassware has been developed by Tesco Labs, which experiments with disruptive technologies that have the potential to change the way customers shop. The Tesco Grocery Glassware lets customers browse goods, view nutritional information and add items to their shopping basket hands-free.
Initially the service is only available in the UK, but it is likely to be rolled out in Thailand, Malaysia or Korea if there is demand, especially given Tesco’s use of its Asian divisions to test new technology, (for example its virtual stores in South Korea subway stations).
In this, its first foray into providing services for those using wearable technology, Tesco has intentionally kept the functionality of the app simple as it evaluates the consumer response to wearables and the likelihood of increased demand.
Pablo Coberly, innovation engineer at Tesco Labs commented: “At Tesco we want to ensure we have the means in place to allow customers to shop whenever, however they want which is why we’re testing the possibilities of customers topping up their online basket with Glass”
The Tesco Grocery Glassware works alongside customers Tesco.com grocery accounts, automatically adding products to the customer’s online basket for them to then review and order by computer, tablet or mobile.”
Coberly said Tesco does not envisage Glass becoming the new platform for shopping as its functionality is different, and more immediate.
“Instead, it complements other devices and integrates shopping into everyday life because products can be ordered or added as and when customers realise they need replacing.”
He says the future of the Tesco Grocery Glassware will be driven by customer needs and demand.
“We’re keen to see how customers react to shopping with Glassware and welcome feedback or suggestions from customers using Glass.“
Glass users can install Tesco Grocery Glassware through MyGlass on their mobile device or desktop.
