American home furnishings brand Ethan Allen China has opened its 75th store Chinese store – an elegant, multi-level flagship in Haikou, Hainan’s capital.

The US-based company shares the retail space with Markor Home Furnishings, its partner throughout the Chinese market.

The design of the 25,000 sqft store the partnership’s “new generation” retail direction, with a stately and classical façade, and marble-clad interiors throughout. A second “new generation” flagship is planned for Beijing later this year.

“We are taking the retail experience to the next level,” said Farooq Kathwari, CEO.

Ethan Allen is in the midst of a product re-invention, introducing new styles and increasing its commitment to producing them in North America. The brand, which now makes over two-thirds of its products in its own workshops in North America, has found an enthusiastic clientele in China, said Kathwari.

“This is a market that cares deeply about quality and has a passion for classic American style. Needless to say, we feel right at home here.”

The brand is steadily expanding its retail footprint and has opened 11 new Design Centers in the last year, in key domestic markets like Houston, Las Vegas and Marlton, New Jersey and internationally in Dubai and Doha.

During the next 12 months, 13 more stores will open, with the company continuing to focus on China.

“As an American brand, we draw upon influences from all over the world, which is one of the many things that continue to keep Ethan Allen so relevant all over the world,” said Kathwari,

Ethan Allen was founded in 1932 and today describes itself as a leading international home fashion brand doing business throughout North America, Europe, Asia and the Middle East.