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Royal Selangor to open in Chelsea, London

Malaysia-based pewter brand Royal Selangor is to open its first standalone store in the UK.

It chose the upmarket London suburb of Chelsea for its debut, a site adjacent to the Designer’s Guild at 261 Kings Rd.

The 1317 sqft store is due to open as early as June.

Established in Malaysia in 1885, Royal Selangor is now a global family business with stores in more than 20 countries.  Its UK flagship on King’s Rd will stock customised and designer homewares, as well as ornaments and personalised gifts, all made from pewter. In addition, Royal Selangor’s two complementary brands Selberan jewellery and the 350-year-old sterling silver brand Comyns will both be available in store.

Royal Selangor is famous for its exclusive collaborations with international designers including Denmark’s Erik Magnussen, Freeman Lau from Hong Kong, and champagne houses Veuve Clicquot Ponsardin, Dom Perignon and Krug. Royal Selangor has also created trophies for numerous Formula One races, the Shanghai ATP 1000 Masters, as well as the Sime Darby LPGA Malaysia Golf Tournaments.

Peter Coleman, MD of Royal Selangor UK, said the company wanted to launch its first store in a destination that reflects its quality and heritage.

“The King’s Rd met our requirements perfectly due to the great mix of brands that share a similar ethos to our own and the cachet it holds as one of London’s most significant retail addresses.”

Richard Everett, estate manager at Sloane Stanley, who brokered the lease deal, said the company is committed to creating a unique mix of retailers with a certain style on the King’s Rd, and the arrival of Royal Selangor is consistent with this strategy.

“They will appeal to residents and visitors alike, reaffirming the King’s Rd’s position as one of the most important retail streets in London.”

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