Alibaba’s Tmall Global is to launching a prepaid duty-free service for Chinese travellers going abroad in the hopes of boosting international eCommerce opportunities.

Under the World Duty Free service, Chinese travellers can buy prepaid cards online before they go abroad, then purchase items from duty-free shops in the country they’re visiting. Tmall said the service will eventually allow customers to buy specific duty-free products online and pick them up at the airport.

The service will launch with Thailand’s King Power duty free monopoly.

Duty-free companies in South Korea, Japan and Europe are working with Tmall to open storefronts on the platform, Tmall says.

“Cross-border e-commerce has great potential in China and Tmall Global will continue to help brands and retailers sell into China through innovative solutions, at the same time providing Chinese consumers a wide variety of product choice,” Tmall Global head Maggie Wu said in a release.