MrBeast Burger, a delivery-only restaurant brand derived from a YouTube phenomenon, has landed in Singapore.

The chain’s first virtual location in the country begins with Dignity Kitchen, a food court known for supporting and employing people with disabilities.

The menu ranges from its signature crinkle-cut fries to a few types of smashed burgers, which are available islandwide through delivery platforms such as Foodpanda, Grab and its own website.

“Dignity Kitchen is proud to be the first MrBeast Burger operator in Singapore and to be part of a brand that combines fun with purpose,” said Dignity Kitchen founder and executive director Koh Seng Choon.

MrBeast Burger’s entry into Singapore is empowered by its partnership with Xolutions, a company that helps build connections across the food industry by fuelling market entry and franchise development.

Nichol Ng, CEO of Xolutions, said the brand was about “more than just burgers”. “It is a smart, scalable opportunity for local kitchens to grow while delivering bold, crave-worthy food to a new generation of diners.”

Joining forces with Virtual Dining Concepts (VDC), American YouTuber Jimmy Donaldson, better known as MrBeast, introduced the chain in 2020, which now operates over 300 locations across the US.

Upon the launch, the brand also plans to open more virtual restaurants in Singapore by the fourth quarter of this year.

• Further reading: Aussie yogurt brand Yo-Chi kicks off global expansion in Singapore.