Ikea US is to introduce pick and mix candy stores in its US locations.

The store-in-store concept, branded the virtually unpronounceable Lordagsgodis, will offer 45 varieties of confectionaries such as gummies, sours, marshmallow, chocolate and licorice.

The sweets are made from Swedish recipes, produced in and imported from Europe.

They contain no trans fats, high-fructose corn syrup or GMO ingredients and use only natural colouring agents.

Customers can craft their own perfect mixed bag of candy – scooping one kind only, or one of each – as all the sweets have the same price (US$7.99 per pound).

The new offer is based on Lördagsgodis, or “Saturday candy,” a beloved Scandinavian tradition dating back for several decades, in which children were allowed to visit the local store every Saturday for a bag of candy. Lördagsgodis has since grown to include any day of the week when children and adults alike splurge on a special sweet treat.

Already being test marketed in several Ikea US stores, the new concept will be progressively rolled out throughout the summer in the Swedish Food Market of each store, in marked bins.