Chinese eCommerce gaint JD.com has launched an Australian Mall platform to bring “authentic, imported products” to China.
The Nasdaq-listed e-tailer says the new ‘mall’ will be a new channel on its JD Worldwide cross-border platform. The company also announced cooperative agreements with Australia Post and Treasury Wine Estates as part of its Australia push.
The company introduced its Australian Mall at an event in Melbourne hosted by Richard Liu, founder and CEO of JD.com.
Following the signing of China-Australia Free Trade Agreement on June 17, the event also kicked off Authentic Australia Year to promote the eCommerce development between Chinese and Australian enterprises.
“Chinese consumers are increasingly enthusiastic about trying, buying and using products from all over the world, and Australian products like milk and wine have long been big sellers on our platform,” said Liu. “Now that our Australian Mall is available, JD.com customers can further fulfill their growing interest in fresh Australian foods and high-quality products, secure in the knowledge they are buying through China’s premier trusted source of genuine products.”
The partnership with Australia Post will make it easier for companies on JD Worldwide to leverage the postal carrier’s services, including package pick up, overseas warehousing, air and sea transportation, and small package direct mail from Australia to China, among other potential services.
Said Andrew Walduck, EGM, information, digital & technology (and CIO) of Australia Post: “We are also pleased to play a leading role in connecting Chinese consumers with fabulous and premium Australian products through JD.com.”
The new Australian Mall builds on JD.com’s partnership with Austrade to promote sales of Australian food products and in collaboration with Australian partners like Australia Post and AustCham will offer a wider range of foods including fresh milk, seafood, fresh fruits and other items in high demand among JD.com’s customers.
JD.com’s Australian Mall will also feature many famous Australian brands and products covering various categories, including healthcare, maternity, baby, personal care, cosmetics, sportswear and shoes.
As part of its Australian Mall launch, JD.com also announced a new agreement with Treasury Wine Estates, one of Australia’s premier wineries. Under the agreement, JD.com will begin offering the company’s wines to its more than 100 million active customers.
As it does with its other international channels on JD Worldwide, including its recently launched online country malls that offer authentic products from France, South Korea and Japan, the company will connect Australian suppliers and sellers with international logistics partners, including Australia Post, to help simplify cross-border transactions, thereby allowing customers in China to order and receive the goods they want in a seamless, rapid and worry-free manner.
“As a long-time partner of JD.com, we couldn’t be more delighted to welcome Richard and his team to Australia to further expand their business with companies here,” said Phil Wohlsen GM Asia of The a2 Milk Company.
“As China and Australia launch a new era of increased economic cooperation, I hope that more Australians will use this opportunity to leverage the tremendous resources of JD.com to tap the huge potential of Chinese market as we have.”
Australian brands interested in reaching JD.com’s 100 million-plus customers should contact JD Worldwide’s brand management team at: Worldwide@jd.com.