Taiwanese embrace E-Land concept

South Korean retailer E-Land says its first full scale store in Taiwan’s capital Taipei drew 80,000 shoppers in its first week.

Collectively, they spent US$843,000 in the week-long trial opening.

E-Land opened its first Taiwanese boutique as a concession inside the Taipei 101 skyscraper last September. That helped build brand awareness in the city.

Now the company has opened its first standalone store, in a shopping district in eastern Taipei, selling clothes and accessories under E-Land’s Mixxo and Spao labels. The 2800 sqm store also features its Lugo cafe concept

“The response was very enthusiastic,” E-Land Group executive director Yoon Kyung-Hoon told the Chosun Ilbo Daily newspaper.


E-Land made its Greater China debut in 2013 opening stores on the China Mainland and followed in Hong Kong last year.

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