French jewellery brand Didier Dubot has chosen Hysan Place for its first Hong Kong store.

Didier Dubot is a luxury French jewellery house founded on traditions of elegance, beauty and femininity.

It blends “tradition with innovation” to create “playful and adventurous collections” with contemporary designers including Diesel creative director Nicola Formichetti.

It moved into the US and South Korea in 2013 – and regionally the brand is endorsed by South Korean actress Jun Ji-hyun.