Singapore fashion label In Good Company has opened its first standalone store – in Ion Orchard.

The 3300 sqft has been designed as a flagship for the two year old homegrown label and will stock womenswear, accessories and Mini me collections (for girls aged three to eight).

Store features include a play area for children and a Plain Vanilla cafe serving cupcakes and coffee.

In Good Company focuses its designs on “wardrobe essentials” for women at a reasonable price point – and they spurn the seasonal nature of most foreign fashion brands.

It was created by four entrepreneurs who previously worked for now obsolete brand alldressedup.