Hooters Bangkok opens its doors this week on Sukhumvit Soi 15, kickstarting a THB100 million (US$2.8 million) marketing campaign to raise brand awareness in the country.
The Hooters Thailand franchise was secured by Destination Resorts, the company behind DoubleTree Resort by Hilton Phuket at Surin Beach, DusitD2 Phuket Resort, Sri Racha International Golf at Sri Racha Hills, Hard Rock Café Phuket at Patong Beach, Novotel Phuket Karon Beach Resort & Spa, Novotel Hua Hin Cha Am Beach Resort & Spa and the Swissotel Resort Phuket.
It also operates the Four Points by Sheraton hotel on Bangkok’s Sukhumvit 15, where Hooters Bangkok is located, a 253 sqm, two storey bar to be officially opened on September 18.
Since securing the franchise, Destination Resorts has opened its first restaurant in the holiday resort of Phuket and has a third under construction on Pattaya’s Beach Rd, a massive 810 sqm complex with 50 high definition televisions screening sport, two bars and two outdoor areas.
Destination Resorts will open 30 Hooters restaurants across Southeast Asia in partnership with the American brand owner over five years. A fourth is planned for Samui next year.
