L&L Hawaiian Barbecue has opened its first store in the Philippines, with a second one planned by November.
The ‘plate lunch’ QSR brand made its debut quietly last month in a shopping mall at Edsa which will be followed by a second outlet in SM Megamall in Manila.
“I think that the people there really enjoy our taste in food,” L&L Hawaiian Barbecue VP and COO Bryan Andaya told Pacific Business News. “Here, in the US, our third biggest demographic is Filipinos.”
L&L Hawaiian Barbecue, also known as L&L or as L&L Drive-Inn in Hawaii, is a franchised restaurant chain based in Honolulu, Hawaii, centered on the traditional Hawaiian ‘plate lunch’.
The concept expanded onto the US mainland in 1999 and there are now more than 200 locations across the US, Tokyo and Auckland, New Zealand.
The brand has been credited with popularising the plate lunch in Hawaii, primarily through its drive-throughs.