British luxury lifestyle brand 
Belstaff has opened its first store in Greater China, inside the Studio City resort in Macau.

The opening of the Belstaff Macau boutique, on The Boulevard managed by Taubman Asia, follows the launch of Belstaff Korea last year with three stores. The brand will also open stores in Japan from March next year, as it continues to broaden its Asian footprint.

CEO Gavin Haig said the Macau opening is an extension of Belstaff’s commitment to expand globally.

“We are pleased to announce this opening in Macau showcasing the continuation of long-term investment for Belstaff in both China and wider Asia over the coming years. Studio City is destined to become a retail mecca within Macau and we are pleased to be a part of this luxury shopping experience.

“Macau has a great reputation for luxury fashion and it makes sense to start our Chinese offering here, within one of the world’s most dynamic and exciting retail environments.”

Belstaff has established a strategic partnership with Rainbow Group Macau for the new franchise.

The store launches with the Autumn/Winter men’s and women’s collections “showcasing British heritage and design innovations, combined with a modern sensibility”. Belstaff’s hand-waxed cotton and leather pieces will be available there, in addition to seasonal ready-to-wear and accessories.

The Studio City store references elements of the Belstaff House flagship on London’s New Bond St, designed by eminent interior designer and architect William Sofield. The 196 sqm store displays signature Belstaff characteristics including wooden floors, leather seating, custom cork walls and bespoke crafted cabinets to create an ambient and inviting atmosphere.

Large-scale light boxes display current campaign imagery. The moto-heritage of the brand is referenced with a vintage Royal Enfield bike displayed at the front of the store.

Archive imagery around the store depicts the brand’s 91-year history, including images of current Global Ambassador David Beckham.