Watch retailer Fossil has unveiled a new look in its Ion Orchard store.

As the photo shows, the revamped Fossil Ion Orchard store has a lighter, brighter feel and a modernised merchandise display.

Fossil Group is a global design, marketing and distribution company that specialises in consumer lifestyle and fashion accessories, including men’s and women’s fashion watches and jewellery, handbags, small leather goods and accessories, sold under 16 brands including Skagen.

It sells through department stores, specialty retail stores and specialty stores in 150 countries, and has 600 of its own stores.

The new Fossil Ion Orchard store opening was celebrated last weekend with ice cream giveaways and prizes for shoppers.

Fossil can be found on B2 of Ion Orchard.