FairPrice supermarkets, FairPrice Xtra hypermarkets and standalone Cheers outlets all accept Dash from this week, delivering Singtel with a potential customer base of more than 500,000 customers every week.
With a new feature called Dash Tap and Pay available exclusively at Fairprice and Cheers retail stores, customers with NFC Android phones can pay quickly and conveniently by simply tapping their phones on a reader at the checkout.
Gan Siok Hoon, VP of mCommerce, consumer Singapore with Singtel, said: “Ultimately, when it comes to mobile payments, convenience and security matter the most to customers. To address this, we worked to improve the experience with the new Dash Tap and Pay feature, to better fulfil our customers’ mobile payment needs.”
Gerry Lee, deputy CEO (operations), with FairPrice, said the company continues to innovate and leverage technology to cater to the changing lifestyles of its customers and enhance their shopping experience.
“Dash is another step forward in our ongoing initiatives to introduce greater flexibility through additional payment options to make it more convenient for customers.”
Singtel has been working rapidly to diversify payment modes for the use of Dash both in bricks and mortar shops and online. Just last month, Dash partnered with online retailer, Lazada.SG, to support e-commerce payments. Today, Dash has the largest mobile payment merchant network in Singapore by collaborating with home-grown partners and transport operators.
Dash Pay is a mobile cash (mCash) account that consumers can use to pay businesses from their mobile phone with no administration fee. It is accepted at up to 20,000 locations islandwide including 7-Eleven, Watsons, Comfort Taxi, Topshop and Food Republic.
The Dash app has been enhanced with new features including Samsung Fingerprint Scanner and Apple Touch ID authentication to provide an even more user-friendly payment experience. Customers can instantly pay businesses, pay friends and top up their Dash mobile wallet with just a few taps.