Korea’s Coffine Gurunaru plans China foray

Korean coffee franchise Coffine Gurunaru is to open one of its largest stores in Hainan, China in the first stage of a planned China rollout.

The new store is in the middle of Lan Kwal Fong St, the main street of Hainan, and is described as “exceptionally large in size” for a coffee franchise.

Hainan, sometimes referred to as the ‘Hawaii of the East’, is a major holiday destination for Mainland Chinese.

Management of Coffine Gurunaru say the extraordinary size of the cafe is relative to the size of the development where it will be located. The world’s largest resort group, Mission Hills, owns resorts, golf courses and shopping malls. It is building the world’s largest K-town in Hainan, where Coffine Gurunaru will open its Chinese flagship.

The interior will be designed to be “modern and natural”, says a spokesman for the coffee house.

Korea’s Coffine Gurunaru

Coffine Gurunaru is a compound name combining coffee and wine. It was the first coffee house in Korea to offer both coffee and wine. Founded in 2007, it has about 120 stores in South Korea, including franchised stores.

The cafes’ interiors, including the chairs and walls, are decorated in a cheerful purple, intended to refer to the color of wine.

Besides beverages, the stores serve a range of salads, panini sandwiches, signature cupcakes and honey bread.

Coffine Gurunaru has not disclosed how many stores it will open in China, but has confirmed it will build a network.

Korea’s Coffine Gurunaru interior

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