RedMart offers 60-60 minute turnaround time

Singapore online grocery service startup RedMart has announced an on demand marketplace called RedMart Relay which promises deliveries within 60 minutes of placing your order.

But there is a catch – at least for now: the service will Initially be available only for customers located in the Tiong Bahru, Telok Blangah, Keppel, Sentosa, West Coast, Tanjong Pagar and Marina Bay neighbourhoods. A citywide launch is planned “by early 2016”.

Under RedMart Relay, customers can order food, groceries, apparel and electronic goods from participating stores – and RedMart will send a ‘runner’ to purchase the items and deliver them. It all works off a smartphone app.

RedMart Relay expands the company’s services beyond its core grocery delivery offer – a natural next step for the company, explains co-founder and CEO Roger Egan.  

“Whilst groceries will always be the foundation of what we do and remains a core part of our business, our new on-demand marketplace allows us to leverage our extensive delivery network and is all part of our long-term strategy to become an ‘everything store’, delivering a wide range of products to consumers across Singapore within the hour,” he said in an interview with the Business Times.

“With RedMart Relay we are now extending this [grocery] marketplace model to be ‘on-demand’, where we collect from retail partners or restaurants and deliver directly to our customers within an hour,” he said.

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