Thai duty-free monopoly King Power mixes international brands with local products in its new downtown Phuket store opened this month.

The new store’s design was inspired by the nearby Andaman Sea and uses dimensional depth and lighting to mirror the ocean.

King Power Phuket stocks perfumes, cosmetics, and skincare from leading brands such as Bobbi Brown, Clinique, Dior, Estee Lauder, Lancome, L’Occitane, L’Oreal, Mac, SKII, and Shiseido; apparel, jewellery, and eyewear from brands including Emporio Armani, Bally, Coach, Longchamp, Furla, Hugo Boss, Kate Spade, Michael Kors, Calvin Klein, Dunhill, and Ray Ban; and watches from Omega, Rolex, Chopard, Tudor, IWC, Longines, and Breguet.

A range of products from leading Thai brands, as well as local Phuket goods are on sale in a dedicated Thai Pavilion and the store also sells electronics and gadgets.

The store’s interior is painted in pearl white contrasted by fluid lines simulating the movement of water. Additionally, the design incorporates Phuket’s unique Sino-Portuguese patterns.