Peru and China have signed an agreement allowing Peruvian products to be sold directly to Chinese consumers online.

Peruvian producers will set up stores on Alibaba Group’s Tmall Global via a country shopfront, much like Tmall has created with Germany, Australia, the US, Korea, the Netherlands, Thailand and other nations.

The agreement will take Peruvian exporters closer to Chinese consumers and the value chain of Peruvian products will be fully developed, said VP of the Peruvian Association of Exporters, Eduardo Amorrortu during Monday’s contract signing ceremony.

“Ecommerce has been developing very rapid. It has had a great impact on the economy and traditional modes of consumption have changed,” said VP of the Association of Chinese Companies in Peru (AECP), Kong Aimin.