Show DC has brought in Korea’s YG Foods to set up a 550 million baht (US$15.4 million) integrated K-pop food and entertainment space on top of the Bangkok retail and entertainment mega-complex, which opens late this year.
Part of the YG Entertainment Group, YG Foods will create the 5000 sqm YG Republique on the sixth-floor deck with a “dine-drink-dance” concept – the first K-pop space of its kind outside of Korea.
In the Rama IX area, YG Republique will be aiming to attract 2000 visitors a day from the 100,000 daily visitors expected at Show DC.“Under its novel ‘shop and enjoy’ concept, Show DC aims to be a real lifestyle hub in Thailand and Asia,” says chairman and owner Chayaditt Hutanuwatra. He says YG Republique will be first first fully integrated food and entertainment complex in Thailand.
YG Republique will be supervised by YG Foods CEO Noh Hee Young, a master chef who is a celebrity and food and lifestyle guru in South Korea.
Noh says Thai people respond well to K-pop and other aspects of Korean culture, such as food, music, films, TV series and fashion. “We believe in the unique proposition of Show DC, which is pioneering the concept of focusing 60 per cent on entertainment and 40 per cent on shopping.
“I am proud to play a part in introducing Korean culture to Thailand and the world.”
Entertainment experiences at the complex will include street bars, K-pop clubs and Korean restaurants.
Korea already has its first YG Republique, with a second to open soon.
Show DC will also include the live show Ong Bak in a sports arena that can seat 1500 people, a 5000-seat Performance Hall, a light and sound experience using 4D and holographic technologies, an Asian food street and Thai market, K-Town from Korean department store Lotte Mart offering Korean fashion, beauty and food, and a VIP traveller Lounge where international guests can spend time following their hotel checkout with such services as goods storage and delivery, food and beverage, showers, free Wi-Fi and a complimentary airport shuttle.
*Photo: Show DC chairman Chayaditt Hutanuwatra with vice-chairperson Praparwarn Waeladeevong (left) and YG Foods CEO Noh Hee Young.