Rakuten Taiwan has launched the new consumer-to-consumer app Rakuma – marking the first offshore market for the Japanese concept.

Rakuma is a mobile eCommerce app first launched in Japan in late 2014.

The app enables sale of goods between individual consumers via smart devices and has grown in popularity at a rapid pace in Japan. It is an easy-to-use mobile application that allows for quick product listing and direct communication among users. The launch in Taiwan will target consumers interested in easy mobile access to e-commerce. The app is available for free download on Google Play and the iTunes Store.  

Rakuma business manager, Takafumi Inoue, said making the leap from Japan to Taiwan will provide Taiwanese users with the opportunity to ‘sell and buy’ their personal, home and fashion goods seamlessly on their smart devices.

Taiwan is a priority market for Rakuten’s global growth strategy as Taiwan Rakuten Ichiba is already a leading eCommerce company in Taiwan and other newer Rakuten services, such as the Rakuten Card credit card and Rakuten Travel, continue to experience rapid growth. All of these services contribute to building the Rakuten ecosystem of services that offers Taiwan users valuable membership benefits.