Haier Philippines has announced plans to open its first concept shop in Cebu next quarter.

Randy Esguerra, Haier executive director for the Visayas and Mindanao regions, said the concept shop will be the only one in the country to date.

“We would like to say that this is the growth driver for the Visayas and Mindanao region. This is where the biggest chunk of our sales are being achieved,” Esguerra told the local press.

Cebu accounted for 60 per cent of national sales in 2015, and the company’s most popular brand in the province is Haier Sanyo, he said.

Haier president & CEO Nobuhito Hayashi said 2016 will be another great year for Haier as the company aims for 40 per cent sales growth this year.

“With new product releases and an even stronger company dynamic, we can only expect good things this year,” he said.

In 2015 Euromonitor named Haier as the world’s No. 1 home appliance brand for the seventh year in a row.