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Fossil wearables teams with major fashion labels

Fossil wearables has teamed with major fashion brands Chaps, Diesel, Emporio Armani, Fossil, Kate Spade New York, Michael Kors, Misfit and Skagen to launch in 40 countries in 2016.

Fossil Group says it plans more than 100 wearables products – which include display- and non-display watches and trackers – will be available in 40 countries and more than 20 languages later this year. The category of wearables offered will vary by brand.

Fossil Group will support the wearables with unique and branded apps across all brands, three product categories, and two operating systems. The 2016 launches are part of the company’s efforts to bring a fashion-first focus, innovation and an increased variety of products to the wearables industry.

“One of the distinct advantages of a fashion company over traditional consumer electronics manufacturers is our product cycle,” said Greg McKelvey, chief strategy and digital officer with Fossil Group.

“We demonstrate remarkable speed to market, from development to launch, in order to meet the retail industry’s seasonal new product deadlines.

“The industry has been slow to adapt to growing consumer desires for new styles and options for wearables. With the diversity of major fashion brands we offer, customers will be delighted with the sheer volume of styles and options available when shopping for a wearable that fits their personal style.”

With the look, feel and fashion appeal of traditional watches, Fossil Group’s digital display watches and non-display watches leverage the company’s core competency in making beautiful, quality watches.

Since acquiring Misfit in November 2015, Fossil Group has increased capabilities for the development and production of the technology supporting its wearables products. The company’s wearable technology platform includes proprietary power management technology that enables coin cell battery-powered non-display watches and trackers to be deployed across the entire Fossil Group brand portfolio.

Without the need for daily, weekly or even monthly charging, the new devices function much more like traditional watches and lifestyle accessories than as typical consumer electronic products that require daily maintenance.

Concurrent with the advancement of Fossil Group’s owned technology and research and development capabilities, the company continues its strong partnerships with third-party technology partners, including Google and their Android Wear platform, to deliver on the company’s short- and long-term wearables strategy.

Fossil Group this week displayed Fall products – including wearables, watches, jewellery, leather goods and other accessories – to business partners and media in its new European headquarters in Basel, Switzerland, during the annual Baselworld marketplace show for the world’s watch and jewellery industry.

The new, 108,000 sqft, seven-floor Basel facility was constructed with modern geometric architecture. Three floors of brand showrooms present brand-immersive experiences for each of the company’s 17 owned and licensed brands, and a large auditorium and event space.

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