The six week long Orchard Rd fashion extravaganza is about to return, from March 25 until May 8.
Samsung Fashion Steps Out @ Orchard (FSO) is organised by the Orchard Road Business Association with the support of the Singapore Tourism Board and MasterCard. Samsung Electronics is the event’s official technology partner as well as its title sponsor.
Making his debut as show producer for the style parade this year is Singapore fashion doyen Daniel Boey, who has worked for such high-profile clients as Christian Dior, Fendi, Loewe, Louis Vuitton and Tiffany. The event will feature styles by local and international labels such as G-Star, Maison Thomas Wee, Phantaci and Revasseur.
As the event’s curtain raiser, the parade will use a stretch of prime Orchard Rd shopping belt as centre stage and runway. It will then transform from fashion runway to party central, featuring Zouk club resident deejay DJ Hong.
Throughout the six weeks Orchard Rd hotels, retail and F&B establishments will be providing an array of lifestyle and fashion-inspired experiences.