Swedish fashion label Acne Studios has entered the Thai market with the opening of its first store at Siam Paragon in Bangkok.

Situated in the city’s central shopping district, the new space reflects the brand’s minimalist, material-focused approach to retail design. 

The interior was created by creative director Jonny Johansson in partnership with Swedish architecture studio Halleroed, extending the ‘design language’ that is consistent across Acne Studios’ global network.

A key feature of the store is its extensive use of pink granite, a material closely tied to the brand’s visual identity. The stone appears throughout the facade, flooring, and structural pillars, setting a distinctive tone for the space.

The store offers Acne Studios’ Autumn/Winter 2025 collections for men and women, along with footwear, accessories, and the newly launched Camero bag. 

The Siam Paragon launch marks a further step in Acne Studios’ expansion across Asia-Pacific, following the recent opening of a flagship store in Tokyo’s Aoyama district, as the brand continues to grow its footprint in key regional markets for premium contemporary fashion.