Bata Singapore uses pop art so shoes shine

Shoe retailer Bata Singapore has unveiled customised table wraps across its stores, designed to draw customer attention to featured collections.

Involved in developing the concept, adapted from regional campaigns and influenced by the pop artwork of Matteo Sica, were company manager Pierluigi Pontecorvo, visual merchandiser Jimmy Lim and marketing manager Parrish Tan.

Velcro is used to attach the wraps to the tables, making installation and removal easy, and allowing them to be reused or recycled. The designs are being changed every fortnight.
“We strongly believe in giving our customers a good reason to return to our stores to check out our new products, and believe this is an innovative and fun way to display our collections,” says Pontecorvo.”

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